KOL MANAGEMENT SYSTEMS

Affinity has developed a wide range of Web-based and internal KOL databases ranging from simple thought leader tracking systems to comprehensive systems aligning multiple departments and tracking internal/external communications, publications, meeting attendance and more.

Our KOL systems are built on a flexible, scalable platform designed to ensure long-term effectiveness and configurability over the entire project lifecycle.

Sample KOL system features:

• intuitive user interface with ability to customize look and feel per individual user
• store and streamline thought leader-related activities and publications
• streamline data entry process
• track competitive activities
• track internal trial and program participation
• interface with other systems/information feeds

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RxBRANDWATCH

Affinity created RxBRANDWATCH to solve a critical information problem common to all our clients -- the daunting task of continuously monitoring sources of drug information, and having tools, processes, and lines of communication in place to maintain alignment of your brand information. Affinity RxBRANDWATCH helps you navigate the continuously evolving online databases, ensuring that your brand is included in prominent online health resources, and that the information remains accurate and up-to-date.

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COMPETITIVE INTELLIGENCE

Competition in the pharmaceutical arena is fierce, but most teams don’t have the internal resources needed to conduct effective competitive intelligence research or keep up with the changing online landscape. Affinity delivers comprehensive analyses of competitor sites and marketing tactics, including third-party site sponsorship, campaign monitoring, competitive spending and overall reach. Affinity also provides related strategic services to ensure that your team stays on the leading edge of the industry.

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PRO ED TOOLKIT DEVELOPMENT

Affinity combines creative talent with technical expertise to develop a range of tools that can deliver your pro ed messaging in unique and effective ways. Our toolkit solutions are ideal for clients who need an innovative way to deliver information, or are looking for that “wow” factor in their communication projects.

Sample toolkit features:

• comprehensive resource CDs
• step-by-step builders
  • grant requests
  • investigator-initiated trial proposals
  • practice development resources
• treatment algorithms (PDA and PC-based)
• and much more…

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Additional services include:

• Strategic Planning
• Creative Development
• Project Management
• Technical Architecture and Development